In-Depth Market Research Interviews with Dead People
A comedic series that explores our collective idiosyncrasies, neuroses, and desires through the consumer choices, big and small, that we face every day. Free with Audible subscription.
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If you knew you were going to die in two years, would you still have gone with the Volvo?
So begins the first question of this interview between the recently deceased Linda and her Volvo’s Market Research representative. Over the course of the rest of the interview, listen in and roll down your window into not only a woman’s marriage but a psyche. A comedic and heart-breaking portrait of a dead woman’s marriage and the Volvo that stood in the middle of it all.
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Was there any particular reason that, near the end of your lives, you suddenly stopped buying Bounty paper towels?
Listen to Paul and Maggie, a couple who died suddenly in their 50s, recount their use of Bounty paper towels and their sudden switch to a bargain brand near the end of their lives. What appears to be a run-of-the-mill spat between spouses at the Stop & Shop is revealed to be a defining moment of a marriage years in decline and a chance for two people to make sense of their complicated past.
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Caroline’s mattress had nothing to do with her untimely death at the age of 28—this, she wants Tempur-Pedic’s market research representative to know. But as she reflects on her first ever mattress purchase and their interview progresses, Caroline dives into the circumstances and decisions that led her and Nicholas—her boyfriend, 10 years her senior and prone to sleeping on the floor—to that particular bed in that particular shopping plaza. Ultimately, Caroline has the opportunity to reckon with the struggles she faced near the end of her life, and the story of a complex, bold young woman emerges.